Barbara Cesario is a seasoned personal trip planner with more than 15 years of expertise in luxury travel. As the founder of Zefiro, a Destination Management Company focusing on North West Italy, Barbara leads a dedicated team crafting bespoke family holidays, romantic escapes, and exclusive gatherings. Zefiro is known for its “ungoogleable” stays and immersive experiences that reveal the heart of authentic Italy.

Living in Piemonte, Barbara has a deep connection to the region’s breathtaking landscapes, from the majestic Alps and the vineyard-covered hills of the Langhe to the tranquil Lakes district, the rugged Ligurian coastline, and the Aosta Valley’s alpine splendour. Her expertise also spans Lombardia and the Maremma area of Tuscany, enabling her to create itineraries as diverse as they are memorable.

Barbara’s close relationships with local partners open doors to Italy’s hidden treasures, from private villas and historic estates to family-run castles and sunlit terraces perfect for wine tasting. Every detail is thoughtfully considered, offering travellers moments of genuine connection and discovery.

At the heart of Zefiro’s approach is Barbara’s commitment to preserving the region’s cultural heritage and unspoiled beauty. Guests are invited to savour the soul of Italy through experiences such as Michelin-starred dining, artisanal cheese tastings, world-class wines, and white truffle hunting in serene forests.

Every journey begins with a fresh perspective. Barbara and her team work closely with their clients to craft personalised adventures, surprising details, and unforgettable stays. With a foundation built on trust, respect for local traditions, and a touch of Zefiro magic, Barbara ensures every traveller departs with lasting memories of authentic Italy.